Sunday, 17 February 2013

Food Edition; Advert - Planning, Construction & Final Product

These are basic templates we created. For this advertisement we chose to use a simple template.
This is the chosen image for our advertisement. The close up shows the extreme make up used which will appeal to our audience as this advertisement is promoting the new CHANEL make up store within the area as it is a regional magazine. This concept covers both criteria as it is a lifestyle interest but relates to the regional magazine. We were pleased to use this image because it appeals and captures the readers eye.
This is the beginning of our construction. We placed the image into Photoshop and the following screen shots show how we developed the advertisement especially the vibrance of the image.
These screen shots show the techniques we went through to change the vibrance and contrast of the picture. We wanted it more bright as it will be very eye catching and the audience will be appealed by how this make up can make you look bright and elegant which is presented through the model.
Here we covered the gap shown in the image. This makes it look more fuller and professional with a completed look.
We put a circle to show where we edited the white gap. Below we searched for the correct font for CHANEL. We also inserted other information such as the address and what we are exactly opening. 
The last screen shots clearly show the difference between when we first started to our finishing product. We decided to insert the App scanner as this is a popular marketing strategy for industries.


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