YouTube Tutorial - inDesign

In order for us to create the two editions of our magazine, we will be using inDesign. Both of us have not used this software before so it is vital for us to learn how to use it before we start to create our pages. So, I have been watching this YouTube tutorial where it goes through all the basic steps in inDesign. These are the first four significant steps. The first screen shot shows me how to create a New Document and set up two pages. The second screen shot then tells us how to change the colour and format of the pages. The third screen shot shows us how to upload a image and followed by the fourth screen shot, it shows how to enlarge the image to fit the page. 

Here, again I have put together another four screen shots showing some other important steps to create a magazine page. I have shown these specific steps because you can see the development in the creation of this page. These four show how to import text on the page as well as enlarge it and change the fonts/colours and where to drag and place it on the page. This  tutorial was extremely helpful as I now know how to start designing our magazine pages, which allows me to experiment and learn more on the actual software its self. 

Radio Advertisement Key Concepts

When researching Radio Advertisements, I realised that a radio advert can be extremely hard to put together and make effective. This is why I researched key concepts for radio advertisements. I began to understand the importance of the time that your radio advert was aired and what percentage of people listen to the radio at particular times. 

I also found that a listener has to hear a radio advert 3 times before they actually digest the content of the advert. Overall by researching key concepts I found that there is more to doing radio adverts then anticipated.

Radio Analysis

http://www.youtube.com/watch?v=j6kpfet7YOE

Whilst searching for radio adverts for magazines on YouTube, I found that not many were available. This led me to believe that a radio advert for magazines are quite uncommon, however I did find a radio advert for Love It Magazine. I realised quite soon into the advert that a few vulgar words were spoken by the narrator who was Danny Dyer, however this may fit in with the magazine as it is quite a cheap magazine (68p) which is centred on stories which are rare and weird.

The narration is spoken quite loudly in a voice used for shouting. This is to capture the reader’s attention, and it helps the listener understand the content of the speech. It is spoken by a man, which may be uncommon due to the magazine being catered towards women; however a male voice can be seen as dominating therefore persuading women to buy it.

The language used in the advert contains some obscene words. This may seem funny to the listeners which may lead to them buying the magazine. By the language used, the people intended to listen to this magazine can be said to be women in their 20’s and upwards.

During the course of the advert the message of the advert is to interest the reader by poking fun at the stories and pointing out how weird they are. This may get the interest of the reader to grow and thus buy the magazine. The advert homes in on every story on the front page and muses on them. Whilst doing this after every story the narrator repeats ‘You’ll love it!’ with great enthusiasm. This reinforces the title of the magazine and gets the name of the magazine into the head of the listener. By using the title it allows us to make sense of the masthead as it is used in context.

http://www.youtube.com/watch?v=N1CRJAySsqA

Radio Advertisements for regional magazines more than likely just don't exist, therefore I began to look at how other companies advertise their products and find out how to make our radio advert as successful as theirs. 

Another radio advert I looked at was the Mr T Snickers radio advert. This was a very effective radio advert and the message of the story was essentially that if you eat a Snickers chocolate bar then you will be 'manly' enough to do anything. This is reinforced by the catchphrase at the end of the radio advert which is 'Get some nuts'.

In the radio advert a man rings up to understand how to put together a product due to the instruction manual not being correct, however the man who is supposed to help him tells him to stop reading the manual and to eat a chocolate bar. Although it may seem ridiculous when looking back at it, during the course of the advert,  the idea doesn't seem funny which is why I chose this advert as it was effective in putting across its message.

The use of actors in the radio advert is also important in this particular advertisement. This is due to them  using Mr T, who used to be actor of the A Team which was a TV Series. This man used to be seen as quite 'hard' so using him for a radio advert telling other men to 'Get some nuts' allows the advertisement to be impressive.

This advert's target audience would be men from 18+, however women may find the advert funny and think about having one too. Although the advert is definitely targeted at men, the fact that its not targeted at women may make women feel like they should still have it. Therefore the advert is reaching everyone.

The language used is quite funny which allows the audience to have a laugh and make the advert even more effective. I could in-cooperate the elements used in this advertisement to make my regional magazine radio advert very effective.

http://www.youtube.com/watch?v=kWqG4ANTOyY

 Another radio advertisement that I researched was Lipton Green Leaf Tea radio advert. This advert took on a different approach than other adverts. The advert asked people from different ethnicities to say if they liked the tea. The response was 'Mmm' but in different accents so the audience could understand the different area's of the world that people were from.

This is different to the other adverts I have looked at as it uses many people in the advert to reinforce how nice the Tea is. 

The interviewer is a male and says the name of the place where the interviewee is from. Then at the end the interviewer says 'It sounds like everyone loves the taste of Lipton Green Tea'. This is effective because they have used accents of people from all around the world to make this phrase seem real.

The language contains a lot of repetitive phrases such as 'Mmm' This is essentially to reinforce to the audience that Lipton Green Tea is enjoyed everywhere therefore the listener will like the particular type of Tea too.

I believe that the radio advert is catered towards people from 25+ above due to the voices that they used sounding like they come from an older person.

Overall the advertisement is effective and by using a different approach it allows the radio advertisement to be unique.

Billboard Analysis

This billboard is advertising Prada Eye wear. As you can see, the colours used are vibrant, summery and bright. This creates the Summer look which suits the narrative of the advertisement as they are advertising Eye wear which is worn through summer. They are presenting two models with the product on, this allows the audience to see this is how the product looks when worn, therefore it persuades women to buy them because of the divine image they are presenting to the audience. The institution has also presented their ideology through the camera work. The image of the models are close up which emphasises their beauty and elegance, implying to the audience that they too will look like this if they buy this eye wear.  The institutions logo is positioned on the bottom right corner in their unique formal font. This suggests that Billboards purposefully enlarge the image so that when the audience are going past, they can easily notice the amazing image. Also, we have discovered that Billboards do not consist of much writing apart from the name of the insitution.

This Billboard is another designer advertisement. Again we have noticed that the image is large, however this billboard consists of a medium shot because here it is showing three models advertising the bag. The colours used are complimentary and quite calm, this is because this was advertised through the Autumn therefore the institution have included colours to show what is in fashion this current season. We also noticed that this billboard is similar to the previous one as it does not include much text apart from the name of the institution for the same purposes. The text is still formal and  positioned  on the right side however, it is placed in the centre of the billboard which allows the audience to see it clearly. The models represented create the same image, it appeals to the audience because they look glamorous. We have noticed that these two billboard advertisements are similar which suggests that these are the main concepts of a billboard.

This billboard is slightly different to the other two we have analysed. The institution's name is slightly bolder and larger than the others. It is still in formal text and is the only writing on the billboard, the choice of having it written in black contrasts with the bright, white background. The models the institution is representing are male and female which suggests that this instituion is advertising both sexes products. This implies that they have chosen to target both of these audience groups. The ideology presented here is to buy these products and look glamorous and suggests a luxary lifestyle. Overall, from analysing these three billboards, we discovered that the main concept of billboards is to have a large image to emphasise the 'look' that the institution are advertising, they also have limited amount of text which shows that billboards are just to show the image and the name as the audience cannot look at it to long because billboards are mainly placed in areas where cars are driving past. Therefore we will create a billboard with the same concepts of these three as this is what they consist of.

Questionnaire

We devised a questionnaire which would allow us to understand the publics view on regional magazines. Some of the questiones including were; Would you rather the regional magazine focused more on Designer Fasion or High End Fashion? This will allow our regional magazine to be effective as it will appeal to our taret audience, now that we have the answers to our questionnaire we can incooperate this into our magazine and allow the audience to see what they would prefer.

Ancillery - Billboard

When researching magazine billboards, we discovered that magazine billboards were scarce. Here, is a screen shot of what we entered in the search engine and what the results were. Therefore, in order for us to analyse the concepts of a billboard we will have to search any advertisements that are on billboards.

Exclusive; Lifestyle and Luxary Magazine

Exclusive Content Analysis; Front Cover

Lifestyle and Interest Analysis

Lifestyle and Interest Magazine Front Cover Analysis

Bazaar Magazine; Inside Content Analysis

Bazaar Magazine Content Analysis; Front Page.

For my content analysis I am researching Bazaar Magazine. This magazine is catered towards adults ranging from the age bracket of 18+ I have chosen this magazine as research for my coursework in A2 Level Media as I am exploring the different genres of magazines and I wanted to find out what a fashion magazine consists of. This will also help me understand what elements are used to make a fashion magazine effective, which in turn will improve mine.

Southside Regional Magazine Inside Content Analysis

Southside Regional Magazine Content Analysis; Front Page.

Research and Planning Scheduale

Youtube Tutorial

By selecting to do a magazine I understood that there were many things I needed to learn to make the magazine effective and professional. This is why I have Youtube'd how to use Photoshop. This is because on the front cover of the magazine I will have to use Photoshop or another type of software which will allow me to achieve the look of a sleek and glossy magazine cover. 
From this particular Youtube tutorial I was able to learn how to change a normal picture into one that is made by colours of text. I was interested in learning to be able to do things such as this and found that Youtube tutorials were extremely helpful. 

Message to regionalmagazine.co.uk,

Monthly magazines usually get published a month before the cover date. To understand why this is, we emailed regionalmagazine.co.uk to find out why they do it. 
This will essentially help with our research and able us to comprehend the reasons as to why magazines are put together and published the way they are.