Radio Advertisement Key Concepts
When researching Radio Advertisements, I realised that a radio advert can be extremely hard to put together and make effective. This is why I researched key concepts for radio advertisements. I began to understand the importance of the time that your radio advert was aired and what percentage of people listen to the radio at particular times.
I also found that a listener has to hear a radio advert 3 times before they actually digest the content of the advert. Overall by researching key concepts I found that there is more to doing radio adverts then anticipated.
Do you mean key concepts or the code and conventions of a radio advert? Key concepts are areas such as genre, audience, institution whereas the conventions of a radio advert cover its construction, language voice over etc.
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