Billboard Analysis

This billboard is advertising Prada Eye wear. As you can see, the colours used are vibrant, summery and bright. This creates the Summer look which suits the narrative of the advertisement as they are advertising Eye wear which is worn through summer. They are presenting two models with the product on, this allows the audience to see this is how the product looks when worn, therefore it persuades women to buy them because of the divine image they are presenting to the audience. The institution has also presented their ideology through the camera work. The image of the models are close up which emphasises their beauty and elegance, implying to the audience that they too will look like this if they buy this eye wear.  The institutions logo is positioned on the bottom right corner in their unique formal font. This suggests that Billboards purposefully enlarge the image so that when the audience are going past, they can easily notice the amazing image. Also, we have discovered that Billboards do not consist of much writing apart from the name of the insitution.

This Billboard is another designer advertisement. Again we have noticed that the image is large, however this billboard consists of a medium shot because here it is showing three models advertising the bag. The colours used are complimentary and quite calm, this is because this was advertised through the Autumn therefore the institution have included colours to show what is in fashion this current season. We also noticed that this billboard is similar to the previous one as it does not include much text apart from the name of the institution for the same purposes. The text is still formal and  positioned  on the right side however, it is placed in the centre of the billboard which allows the audience to see it clearly. The models represented create the same image, it appeals to the audience because they look glamorous. We have noticed that these two billboard advertisements are similar which suggests that these are the main concepts of a billboard.

This billboard is slightly different to the other two we have analysed. The institution's name is slightly bolder and larger than the others. It is still in formal text and is the only writing on the billboard, the choice of having it written in black contrasts with the bright, white background. The models the institution is representing are male and female which suggests that this instituion is advertising both sexes products. This implies that they have chosen to target both of these audience groups. The ideology presented here is to buy these products and look glamorous and suggests a luxary lifestyle. Overall, from analysing these three billboards, we discovered that the main concept of billboards is to have a large image to emphasise the 'look' that the institution are advertising, they also have limited amount of text which shows that billboards are just to show the image and the name as the audience cannot look at it to long because billboards are mainly placed in areas where cars are driving past. Therefore we will create a billboard with the same concepts of these three as this is what they consist of.