Radio Advert - Textual Analysis

Audience: Food lovers would be the obvious target audience for this Nando's radio advert. I believe that the advert would be able to target effectively anyone who is old enough to understand the advert. This is because the person doing the voice over is speaking very broadly, including an anecdote of his childhood. Children from 11+ would be able to understand the language used, therefore it can be targeting families, as there can be many generations in one family.

Narrative: Nando's radio advert is named 'You happy We happy'. This is because in the advert the speaker, who is speaking in a Portuguese accent says 'You happy We happy, that is the spirit of Nando's'. By saying this, it shows that the main interest in the restaurant would be the customers  therefore having an effective response.During the course of the advert, the speaker talks about how his Grandma had said that whenever he was happy, she would also be happy. However once he started wearing her clothes, she was a little apprehensive. The significance of this anecdote is to start a rapport with the listener, as although it may not be real, to share your life with someone else can be seen to be intimate. This allows the listener to share a laugh with the speaker. After that the narrator talks about Nando's and how willing Nando's is to make the customers feel welcome and happy. The narrator also says they will 'not judge' people with the way they eat things. This makes the customer feel welcome and at ease therefore more people will eat there. The narrator himself has a lively and interesting voice which is different from the other voices which may be on air. This allows the listener to differentiate this advert from others and allow them to remember it. 

Genre: The genre of the advert is food and lifestyle. This itself is broad enough to attract anyone's attention and the advert is effective in telling the listener how nice the food of Nando's is by using words such as 'succulent'. This will make the listener start craving foods which they are mentioning such as chicken. The casual tone of the advert will allow the comfortable atmosphere and great food to seem irresistible. 

Institution: Nando's is the company which is promoting itself. This is essential as it will broaden their range of customers and allow old customers to revisit the restaurant. By using the Portuguese theme it allows the continuation of the theme as they use the Portuguese history to shape their restaurant.

Ideology: Narrative and Genre fit into this category as the idea of the advert is to call to food lovers and to convince them that Nando's is a very good place to go and eat. This is so more customers come to the restaurant which in the end will allow the company to gain a larger profit.

Representation: By using a Portuguese narrator it fits into the theme of Nando's on a whole which allows the company to be unique and to use continuity, which could imply they will always give out great food like they will always be Portuguese based. The funny, light tone of the narrator's voice makes this conversational type of advert seem like it is friends talking, recommending a restaurant to the other. This is effective as it may make some people think that the tone is friendly now, so it must be in the restaurant too. 
Nando's Radio Advert - Link.