Masthead; Overcoming Obstacles

Overcoming obstacles was something we had to do when finding the title of our regional magazine. We were very happy with our orignal title however it had to be changed due to there already being an established regional magazine on the market with the same title. This caused us to understand the type of problem we may encounter at later dates and to be ready for it. By finding a new masthead we were able to understand how important a masthead is in proving that it is a luxury and effective magazine. When overcoming this obstacle we realised just how important our target audience is. Our main focus is them and by making the magazine effective essentially means that our target audience must like it. By creating surveys and questionnaires, this allowed us as the institution to build a closer relationship with the audience. Thus allowing us to realise that the closer the audience and the institution are, the better the outcome of the regional magazine.