Billboard - Textual Analysis

MEDIA REPRESENTATIONS: In this Billboard we have a Celebrity being represented as a young, beautiful woman. This is through the medium shot taken of her body and face. The way she is positioned flaunts her body shape and her pose makes her look glamorous , her face alignment with her arm allows her hair to fall behind lightly. The institution who are representing Cheryl Cole is Facebook as they are advertising her new Album as well as their website, therefore there are two ideologies converged in this Billboard. I believe this is a fair and accurate media representation because the institution have used a famous celebrity who is popular for always looking amazing on camera to advertise the Artists album as well as promoting their Facebook page for the audience to win X-Factor tickets.

MEDIA LANGUAGES AND FORMS: The dark coloured background contrasts with the light, warm colours which attracts the audience. Her name and the name of her Album is written in a different font which is quite curvy and italic, therefore this implies that this Billboard will be hailed towards the younger audience and furthermore this would appeal more to women as it is quite feminine. The name of Cheryl Cole's new album "MESSY LITTLE RAINBOWS" is presented on the bottom left side of the Billboard which can con notate her feelings or her personal life but shown through her music. As I have mentioned before, her facial expression shows her beauty and glamorous figure.

NARRATIVE: As this is a Billboard the narrative structure is very simple as it is only advertising and promoting the institution. The audience are hailed through certain aspects of this Billboard e.g. Having a large image of a celebrity and using a popular TV Show to promote their company (X-Factor).  A role such as iconography is featured in this Billboard. It can be argued that Cheryl Cole is seen as a beauty icon to some women as they aspire to maintain this elegant and beautiful look. 

GENRE: Here, the Billboard is advertising Cheryl Cole's début album therefore the genre belongs to 'Music' however, it is also promoting the X-Factor and Facebook which are different genres. These three institutions have emerged together to promote each other. As technology is now increasing vastly, it seems convenient for media institutions to do this as they can gain more from converging. As I am part of the audience, I can notice that this Billboard's genre is 'Music' because Cheryl Cole did belong to a popular girl band and now is a solo artist, which is why her new album is now being advertised. This billboard is using Cheryl Cole's star quality to also advertise other institutions such as Facebook and the X-Factor.

MEDIA INSTITUTIONS  'Premier' is the company in which allow advertisers to advertise with them. They are owned by a charity "Premier Christian Media" and rely on funding over 50% from the public. They are responsible for allowing advertisers to advertise on their billboards across Britain. The audience may realise that this billboard is produced from the same company as the other billboards around London therefore, they can trust this advertisement. The text has been distributed via billboard, which is an affective way of advertising because it is bold and eye catching which is more visible to the audience as they walk/drive by.

MEDIA VALUES AND IDEOLOGY:The main ideology shown in this billboard is to represent Cheryl as a style and beauty icon for young women who aspire to have this glamorous look. Also, the institution want to promote other companies such as Facebook and the X-Factor which is a form of convergence. 

MEDIA AUDIENCES: This advertisement strongly emphasises Cheryl Cole's star quality and therefore it appeals to young women, who enjoy listening to her songs as they are mainly about relationships,heartbreaks and being an independent woman.I also believe that this advertisement hails the male audience as well, because it is known that many men find Cheryl Cole attractive and like to watch the X-Factor as she stars in it. I would say, the age and background will vary as she is mentioned in the media a lot and is seen on the X-factor where all ages can enjoy watching it because it is on Saturday and Sunday evenings which is commonly spent indoors as 'family time'