As part of further research for our ancillary task, I was eager to find out more about advertising on Billboards. So, I found this website which is based in London that allows other businesses to advertise their companies around London. These screen shots show the different types of billboards that are available and what effect they have. Now, that we have developed technology institutions are able to have a modern and more appealing Billboard to hail their audience. From this research I also discovered that a great example of this would be sites located on the M4, which is the route from Heathrow into the city. This is excellent for targeting both business and tourist clients. Billboards are definitely one of the most popular ways to advertise and appeal to their audience.
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