Publishing Company

When researching Regional Magazines, we were quick to notice that most of the regional magazines are published by Archant Life. It is now the largest publisher of regional magazines in the UK. Archant Life publishes regional magazines all across the UK, including Kensington and Chelsea, which is the region we are making a magazine for. This is good news as this means Archant Life can be put into our magazine as our publishers, therefore increasing validity and allowing the magazine on a whole to be more professional. As Archant Life  publishes more than 1 Million copies each issue, it will have the resources that will make a magazine effective. Archant Life promotes a luxurious lifestyle which is perfect when coming to our own regional magazine. This is because our regional magazine is going to fashion luxury things, therefore the publishing agent and the magazine itself will go hand in hand. The luxury items would not be too out of reach for the people in the area; however we will promote designer brands which are well known in the area. Archant Life published magazines like this such as ‘Grove’ Magazine which includes designer labels such as Givenchy in articles.

To show that the magazine is published by Archant, a small red icon saying Archant is at the top left or right corner of the front page. This is instantly recognisable and allows the reader to understand the publishing company and to credit the company which fundamentally helped the magazine come to be.

When editing the front cover’s of our regional magazines, we understand that the positioning of the icon is important. In every edition of the magazines that Archant Life publishes, the icon is always placed at the top, therefore we will also do this to allow our magazine to look legitimate.